Director, Lifecycle Marketing

Das ist der Job

Proficient in utilizing analytics tools to inform marketing strategies and enhance customer engagement.

Darum lohnt es sich

• Lead a selection of clients and align account team recommendations with client objectives • Build and maintain relationships with senior client stakeholders • Partner with internal leadership to address escalations and resolve issues • Identify high-value opportunities to present, connect, and meet with key client stakeholders • Oversee client onboarding, offboarding, and account transitions • Ensure accurate and efficient delivery of Email & SMS operations requirements, including tracking and deliverability • Partner with other agency teams to provide best-in-class client guidance • Provide feedback, coaching, and evaluation for team members • Conduct weekly 1:1 meetings and support team members' goals and tasks • Manage client relationships, product delivery, team building, and career growth • Collaborate with Pod Leaders and Directors to achieve financial targets and manage staffing, allocations, and client margin • Monitor industry, consumer, platform, and vertical trends • Implement innovative tactics and technologies to improve campaign effectiveness • Develop thought leadership plans for the channel and Email & SMS team • Develop client education strategies focused on advanced Email & SMS techniques • Apply market developments, emerging trends, and industry best practices to client strategies • Oversee integration and optimization of Email, SMS, in-app, push, and other lifecycle marketing channels • Enhance customer engagement, loyalty, and lifetime value through holistic, data-driven strategies Requirements • 10+ years of experience in Email & SMS Marketing roles • Proven track record of executing successful campaigns • 3–4 years of management experience • Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors • Klaviyo, Braze, Iterable, or SFMC experience is a bonus • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Advanced computer skills including Google Suite, Microsoft Excel, and PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives • Excellent communication and interpersonal skills • Ability to work effectively with external and internal teams Core Competencies Demonstrates expertise in Email and SMS Marketing, with a strong focus on campaign execution, client relationship management, and team leadership.

Highest-signal resume keywords • Email Marketing • SMS Marketing • Client Relationship Management • Data Analysis • Team Leadership ATS Optimization Keywords Hard Skills • Campaign Execution • Analytics Tools • Email Service Provider (ESP) • SMS Platform (SMP) • Google Suite • Microsoft Excel • Microsoft PowerPoint • Klaviyo • Braze • Iterable Soft Skills • Communication Skills • Interpersonal Skills • Multitasking • Time Management Industry Keywords • Client Onboarding • Client Offboarding • Lifecycle Marketing • Customer Engagement • Data-Driven Strategies Tools & Technologies • Email Marketing Platforms • SMS Marketing Platforms • Onsite Messaging Vendors