Das ist der Job
The Sr Director, Marketing is responsible for leading all aspects of Twist’s global marketing activities.
Darum lohnt es sich
What You’ll Be Doing Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategy Lead a talented team of marketing professionals, fostering a culture of creativity, collaboration, and data‑driven decision making.
Work with product management, digital marketing, and the regional teams to Twist Bioscience is seeking a visionary and results‑oriented leader to lead our global marketing efforts and drive sustainable growth. This person will plan, develop and execute the company’s marketing strategies, campaigns and programs.
Responsibilities include leading product branding, positioning and messaging; promoting awareness about the company’s products and services; marketing activities related to launching new products; and interfacing with customers.
The Sr Director, Marketing also will lead growth marketing, social media and trade show efforts, and will work closely with the commercial leadership to ensure that the marketing efforts support the business objectives.
Oversee the creation of high‑quality content (blogs, articles, white papers, case studies, etc.) that educates target audiences, showcases Twist’s thought leadership, and positions the company for success. Manage the marketing budget and identify opportunities for maximizing ROI.
