Das ist der Job
Hands‑on
Darum lohnt es sich
• Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).• Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality.• Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.• Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.• Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.• Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.• Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients• Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms.• Consult on Amazon measurement best practices for client teams.• Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement.• Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.
Requirements 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
