Eyecarepro Inc.

About the Role Our client is a leading international e-commerce brand seeking a highly strategic and visionary Remote E-commerce Marketing Director to spearhead their digital growth initiatives. This executive-level position, based remotely and accessible from Cape Town, Western Cape, will be responsible for defining and executing the overarching marketing strategy to drive significant revenue growth, enhance brand visibility, and foster customer loyalty. You will lead a distributed team of marketing professionals, leveraging cutting-edge digital tools and data analytics to achieve ambitious targets. The ideal candidate is a thought leader in e-commerce marketing, with a proven ability to innovate, inspire, and deliver exceptional results in a fully remote setting. This is an unparalleled opportunity to shape the digital future of a globally recognized company.

Key Responsibilities

• Develop and implement a global e-commerce marketing strategy aligned with business objectives, focusing on customer acquisition, retention, and lifetime value.
• Lead and mentor a high-performing, remote-based marketing team, fostering a culture of collaboration, innovation, and accountability.
• Oversee all digital marketing channels, including SEO, SEM, paid social, content marketing, email marketing, and affiliate programs.
• Drive customer acquisition strategies through performance marketing, ensuring optimal ROI across all paid channels.
• Develop and execute loyalty and retention programs to maximize customer lifetime value.
• Analyze market trends, competitive landscape, and customer insights to identify new growth opportunities and potential threats.
• Collaborate closely with product, sales, and operations teams to ensure a cohesive customer experience across all touchpoints.
• Manage the marketing budget, forecasting, and reporting, demonstrating a clear understanding of key performance indicators (KPIs).
• Champion data-driven decision-making, implementing robust analytics frameworks to measure campaign effectiveness and inform strategy.
• Stay ahead of emerging e-commerce technologies and marketing best practices to ensure our client remains at the forefront of the industry.

Requirements

• Master's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 10+ years of progressive experience in e-commerce marketing, with at least 5 years in a leadership role.
• Demonstrated success in developing and executing multi-channel e-commerce marketing strategies that have driven significant revenue growth.
• Extensive experience with performance marketing, including SEM, SEO, paid social, and programmatic advertising.
• Proven ability to lead and manage remote teams effectively.
• Expertise in marketing automation, CRM systems, and advanced analytics tools.
• Strong understanding of customer journey mapping, personalization, and loyalty program development.
• Exceptional strategic thinking, problem-solving, and decision-making skills.
• Outstanding communication, presentation, and interpersonal skills, with the ability to inspire and influence diverse teams.
• Experience working within an international e-commerce context is highly desirable.

Benefits

• Highly competitive executive compensation package including base salary and significant bonus potential.
• Stock options or equity participation.
• Comprehensive remote health and wellness benefits.
• Generous paid time off and flexible working hours.
• Professional development budget and opportunities for continued learning.
• The opportunity to lead a global marketing strategy from a remote location.
• Direct impact on a leading international e-commerce brand.