Trade Marketing Executive - FMCG (Remote)

About the Role

Our client is seeking a dynamic and results-oriented Trade Marketing Executive to join their fully remote team, focusing on the FMCG sector. This role is essential for driving sales and brand presence at the point of purchase by developing and implementing effective in-store and channel marketing strategies. You will work closely with sales teams and retail partners to create impactful promotional campaigns, manage trade budgets, and analyze the effectiveness of trade marketing initiatives. This position offers a unique opportunity to influence consumer behavior and drive brand performance within the competitive FMCG landscape, all from a remote location.

Key Responsibilities

• Develop and execute channel-specific trade marketing plans to support sales objectives and enhance brand visibility in retail environments.
• Design and manage promotional programs, in-store displays, and point-of-sale (POS) materials to drive trial and purchase.
• Collaborate with the sales team to provide them with the necessary tools and support for effective in-store execution.
• Manage the trade marketing budget, ensuring efficient allocation of resources and tracking ROI on promotional activities.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing optimization.
• Build strong relationships with retail partners to ensure successful implementation of trade marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing or brand management, ideally within the FMCG industry.
• Proven experience in developing and implementing successful trade promotions and in-store marketing campaigns.
• Strong understanding of the retail landscape and channel dynamics.
• Excellent analytical, project management, and communication skills.
• Ability to work independently, manage multiple priorities, and collaborate effectively in a remote team setting.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training.
• Exposure to leading brands and innovative marketing strategies in the FMCG sector.