Senior Director, Rare Epilepsy HCP & Payer Marketing

Responsibilities • Lead the development and execution of US Rare Epilepsy HCP marketing strategy in partnership with key cross‑functional leaders • Responsible for Onfi™, Sabril™, and bexicaserin (pipeline product) • Drive launch readiness, market shaping, disease‑state education, and customer engagement initiatives across the Rare Epilepsy portfolio • Ensure alignment of HCP brand positioning, customer segmentation, messaging, and business objectives across the organization • Partner with Market Access to create and refine payer strategy and approaches • Develop HCP and payer‑focused strategies informed by the patient, caregiver, and provider journey • Lead HCP educational initiatives that support disease awareness, diagnosis, and appropriate treatment adoption • Oversee integrated go‑to‑market planning, omnichannel engagement, and field readiness initiatives • Leverage market insights, analytics, competitive intelligence, and field feedback to optimize strategy and execution • Partner with global colleagues to align marketing activities as appropriate • Partner closely with Medical Affairs, Market Access, Sales, Patient Advocacy, and Analytics to support successful commercialization and long‑term growth • Build relationships with key opinion leaders (KOLs), centers of excellence, advocacy organizations, payers, and specialty providers Requirements • 10+ years of biopharmaceutical commercial experience • 8+ years of brand marketing experience including HCP marketing, payer marketing, omnichannel strategy, digital marketing, and commercialization planning • Previous people leadership/management experience • Proven expertise in strategic HCP marketing, customer engagement, launch planning, disease‑state education, payer marketing, and commercialization strategy • Experience collaborating with Market Access and payer‑related initiatives • Strong analytical and data interpretation skills, with the ability to translate insights into actionable recommendations • Enterprise mindset focused on delivering measurable and sustainable business outcomes • Strong communication, relationship management, and cross‑functional leadership skills • Demonstrated ability to influence across the organization and drive business growth • Strong project management, strategic planning, and execution capabilities • Strong executive presence and presentation skills