Senior Director, Metabolic Market Access Strategy & Marketing
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Das ist der Job
Ensure all market access materials are scientifically rigorous, compliant, and aligned with brand strategy.
Darum lohnt es sich
The individual will partner closely with Commercial, Medical Affairs, HEOR, Legal, Finance, Government Affairs, and Market Access teams to develop evidence-based value propositions, payer engagement strategies, pricing and contracting frameworks, and market access communication resources, including the Pre-Approval Information Exchange (PIE), Payer Value Proposition (PVP) materials, and AMCP dossiers.
This leader will represent Market Access on key cross‑functional governance teams, including Launch Readiness, Brand Planning, and Lifecycle Management (LCM) or Product Strategy forums, ensuring payer perspectives are integrated into strategic decision‑making.
Although primarily focused on the United States, this position will also contribute to market access strategy development for select international markets as needed. Serve as the primary market access representative on launch readiness, brand planning, and lifecycle management teams.
Partner with cross‑functional teams to identify and mitigate market access risks and barriers prior to launch. Collaborate with Medical Affairs, HEOR, and Commercial teams to strengthen stakeholder perceptions of PegT’s clinical, economic, and humanistic value.
Cross‑Functional Leadership & Execution: Collaborate closely with field market access, reimbursement, medical, marketing, government affairs, legal, and commercial teams to align on access objectives and execution plans.
Additional Skills/Experience The ideal candidate will embody Travere’s core values: Courage, Community Spirit, Patient Focus and Teamwork.
Total Rewards Offerings Benefits: Our benefits include premium health, financial, work‑life and well‑being offerings for eligible employees and dependents, wellness and employee support programs, life insurance, disability, retirement plans with employer match and generous paid time off.
Department: 104075 Global Market Access & HEOR Location: San Diego, USA - Remote Position Summary The Senior Director, Metabolic Market Access Strategy & Marketing is responsible for developing and executing the U.S. market access strategy for Travere’s Pegtibatinase ("PegT") program, ensuring optimal patient access, payer adoption, and commercial success throughout the product lifecycle.
In the near term, this role will serve as the market access lead for PegT launch readiness, guiding strategy as the asset advances from Phase 3 development through commercialization.
Following launch, the role will continue to evolve and optimize access strategies to address the needs of payers, healthcare decision‑makers, and other stakeholders while supporting long‑term brand growth.
Responsibilities Market Access Strategy & Planning: Lead the development and execution of comprehensive U.S. payer and reimbursement strategies to maximize patient access, product adoption, and long‑term brand performance.
Develop segment‑specific value propositions and access strategies tailored to commercial, Medicare, Medicaid, and integrated delivery system stakeholders. Launch Readiness & Commercialization: Lead market access launch planning and readiness activities to support a successful PegT commercialization in the U.S. and selected ex‑U.S. markets.
Establish foundational strategies across pricing, contracting, patient support services, trade and distribution, payer engagement, reimbursement, and access analytics.
Value Proposition & Scientific Communications: Lead development of payer‑focused value communications, including AMCP dossiers, value dossiers, economic models, payer presentations, and other evidence‑based resources.
Pricing and Contracting Strategy: Lead development of launch pricing recommendations, gross‑to‑net strategies, and payer contracting approaches. Partner with Finance, Commercial Operations, and Market Access leadership to evaluate pricing scenarios and business implications.
Monitor market dynamics and competitive trends to inform pricing and access decisions throughout the product lifecycle. Evidence Generation & HEOR Collaboration: Partner with HEOR and Medical Affairs to identify evidence gaps, prioritize payer‑relevant research, and shape evidence‑generation strategies.
Guide post‑hoc analyses, economic modeling, and real‑world evidence initiatives that support payer decision‑making. Translate clinical and economic evidence into compelling access narratives for external stakeholders.
Payer Insights & Market Intelligence: Monitor payer policy changes, reimbursement trends, competitor strategies, and legislative developments to proactively adjust market access plans. Lead payer market research, advisory boards, and insight‑generation activities to inform strategic and tactical decisions.
Integrate payer insights into brand strategy, forecasting assumptions, and lifecycle planning. Leverage external data sources, such as Komodo claims, MMIT, and Policy Reporter, to proactively generate actionable insights. Provide strategic guidance, training, and tools that enhance payer engagement effectiveness.
Support implementation and pull‑through initiatives that improve access outcomes and field execution. Budget & Operational Management: Develop and manage market access research, consulting, and promotional budgets. Ensure effective allocation of resources to support strategic priorities and business objectives.
Contribute to forecasting, planning, and financial discussions related to market access investments. Compliance & Governance: Support promotional review processes and ensure market access materials comply with legal, regulatory, and corporate standards.
Maintain a deep understanding of evolving healthcare policy and compliance requirements relevant to payer engagement and value communications. Education / Experience Requirements Bachelor’s degree required.
Advanced degree, MBA or MA preferred with degree concentration in marketing research, business, marketing, life sciences or other related fields.
An equivalent combination of education and applicable job experience may be considered. 12+ years of combined relevant work experience in market access, sales, marketing, sales operations, HEOR, payer analytics, market research or strategic brand consulting in the Biotech or Pharmaceutical industry. 5+ years with progressive leadership experience.
Demonstrated experience supporting specialty, rare disease, or orphan products. Experience leading market access strategy for product launches. Deep understanding of U.S. payer, reimbursement, pricing, and contracting dynamics.
Experience developing market access strategies for biologics, enzyme replacement therapies, or injectable specialty products. Familiarity with limited‑distribution and specialty pharmacy channel strategies.
Strong analytical, strategic, and financial acumen, including understanding of gross‑to‑net economics, P&L drivers, gross margin, COGS, and forecasting. Proven ability to translate complex clinical and economic evidence into compelling stakeholder narratives.
Experience developing payer segmentation, market research programs, and actionable customer insights. Strong project management skills with the ability to prioritize competing priorities and operate effectively in a fast‑paced environment. Excellent communication, influence, and executive presentation skills.
Other Requirements Ability to travel up to 30% domestically. All positions have an essential job function to be able to perform face‑to‑face work with colleagues and/or onsite in San Diego. No role is expected to be 100% remote.
Compensation: Our competitive compensation package includes a combination of both cash compensation (base pay and short‑term incentive) and long‑term incentive compensation (company stock), designed to recognize, retain, and reward employees.
Target Base Pay Range: $219,000.00 - $285,000.00 Travere will accept applications on an ongoing basis until a candidate is selected for the position. Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disability Employer. #J-18808-Ljbffr
Bereit?
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