Responsibilities
• Combination of marketing & lead generation with operational support for executive management
• Create and implement marketing initiatives to generate leads (inbound & outbound)
• Develop and maintain lead funnels (e.g., LinkedIn, newsletter, webinars, events)
• Pre-qualify leads (needs, maturity, decision relevance)
• Structured handover of qualified leads to Sales
• Maintain and improve lead data (CRM & automations)
• Support LinkedIn presence & content planning
• Preparation and follow‑up for campaigns, webinars and events
• Support in the executive management’s day‑to‑day operations
• Appointment, follow‑up and priority management
• Preparation of documents, presentations and decision‑making materials
• Structuring information, tasks and topics
• Proactive thinking and lightening the executive’s daily workload
Requirements
• Several years of experience in marketing, growth or lead generation (B2B)
• Solid understanding of sales processes & lead qualification
• Excellent communication skills – written & verbal
• Comfortable with phone calls and direct customer communication
• Fluent German, both written and spoken
• Structured, reliable and independent working style
• Ability to follow existing processes and implement them accurately
• Open to feedback (tough love rather than ego)
• Self‑responsibility, proactive thinking and a hands‑on mindset
• Discreet and professional handling of sensitive information
• Calm, pleasant and persuasive voice
• Nice to have: experience with tools such as CRM systems, marketing automation, LinkedIn, email/newsletter tools
• Experience with Outlook, ClickUp, CloseCRM, ActiveCampaign or similar tools
• Affinity for digital tools, automation & AI topics
