Das ist der Job
Lead messaging and campaign development for research releases, product launches, webinars, and events.
Darum lohnt es sich
Partner with sales teams to align marketing activities with business goals, ensuring consistent messaging and a strong contribution to revenue growth. Lead, mentor, and develop a multidisciplinary marketing team. Responsibilities Develop and execute a comprehensive marketing strategy that drives growth, engagement and retention across all channels.
Lead an integrated planning process to ensure campaigns and communications are cohesive across audience segments and touchpoints. Oversee the development of programs that drive revenue growth across the customer lifecycle, from initial engagement through long-term retention.
Manage marketing performance across the full funnel, optimizing programs based on data, attribution, and revenue impact. Collaborate with internal partners to design, launch, and evaluate digital campaigns (SEO, SEM, social, and paid media).
Drive marketing support for McLean & Company events, conferences, and webinars to maximize attendance and engagement. Qualifications BA/BS degree in Marketing, Communications, or a related field. 10+ years of progressive marketing experience, including leadership of integrated campaigns across acquisition and engagement.
Proven track record in revenue growth marketing, marketing automation, and digital campaign optimization. Strong experience managing cross-channel marketing including email, social, events, and web.
