Responsibilities Engage customers to effectively position and sell complex workflows Successfully navigate and manage a multi-tiered sales process for both capital equipment, consumables, and services Understand clinical and economic trends driving decision making in the current healthcare market Provide accurate sales forecasts, with a focus on instrument placement and reagent pull through Build a short/medium/long term sales pipeline and manage the necessary levels of sales leads, prospects, and opportunities Build and maintain relationships at all levels of the customer organization Develop and execute on territory and account-specific sales plans to meet assigned sales quotas Understand competitive dynamics Deliver compelling technical/scientific seminars and presentations on Illumina products and their capabilities Partner cross-functionally with Illumina colleagues in sales, service, support, and marketing to appropriately address the needs of the customer base Demonstrate command of scientific knowledge to engage in collaborative sales process Develop high-value, long-term profitable customer accounts through relationship-building sales techniques, including selling at the C-level Requirements 8+ years of proven sales experience in life science capital equipment OR molecular diagnostic sales, with strong preference for genomics sales experience Strong technical background in molecular biology and sequencing; genomics expertise highly preferred Understanding of the clin