Director, Revenue Marketing – Demand Generation

Responsibilities • Own the marketing motion that produces qualified meetings and pipeline • Responsibilities include ICP definition and segmentation • Target account campaigns by buyer persona, business need, and pain point • Campaigns aimed at financial, operational, and executive decision‑makers in complex mid‑market businesses • Webinar, event, partner, referral, and customer‑proof campaign support • Practical testing of channels that can create revenue, not vanity metrics • Clear reporting on qualified meetings, sales‑accepted opportunities, pipeline sourced and influenced, and conversion • Build a highly leveraged marketing operating system using AI, automation, workflows, and modern software tools • Create and manage content that helps the sales team win business • Work directly with the Director of Sales and the sales team to make outbound and account‑based selling more effective • Own the marketing side of CRM hygiene, attribution, campaign tracking, and reporting • Improve the company's digital presence with a focus on conversion and commercial relevance Requirements • 5-10+ years of B2B marketing experience, ideally in enterprise software, B2B SaaS, workflow software, tech‑enabled services, professional services, or another complex B2B environment • Strong demand generation and revenue marketing orientation • A track record of creating pipeline for sales teams, not just producing brand awareness • Strong writing and positioning skills • Ability to translate technical or complex products and implementation‑led offerings into clear buyer‑facing messaging • Strong commercial judgment and the ability to quickly learn a complex B2B category • Hands‑on CRM and marketing automation experience • Strong fluency with AI tools, workflow automation, and modern marketing software • Experience using tools, templates, workflows, and automation to operate with high leverage and limited headcount • Creativity and resourcefulness in generating demand without relying on large paid‑media budgets • Experience partnering closely with sales leadership and front‑line sellers • Strong analytical instincts around funnel performance, attribution, and conversion • Enough strategic ability to define the plan and enough humility and energy to execute it personally • Comfort in a PE‑backed or performance‑oriented environment • High urgency, high ownership, and low ego.