Das ist der Job
App User Acquisition, Re‑engagement & Retargeting Own product marketing strategy an
Darum lohnt es sich
Overview of the Role We are seeking a Director of Product Marketing to lead the commerce narrative, market positioning, and go-to-market strategy for the products being built within our DSP.
This role sits at the intersection of product strategy, market truth, and category definition, translating complex commerce, data, and AI-driven capabilities into clear, credible, outcome-led positioning that resonates with customers and differentiates our platform in a rapidly evolving market.
Key Responsibilities Market & Customer Insight Act as the voice of the customer for DSP-led commerce and app growth products. Build a deep understanding of buyer motivations, constraints, and decision criteria; how commerce, performance, and retail media network (RMN) budgets are allocated; and the gap between stated wants and actual buying.
Use insights to define ideal customer profiles (ICPs), prioritize high-impact use cases, pressure-test internal assumptions, and serve as the internal arbiter of market reality. Commerce Strategy & Narrative Define “Commerce in the DSP” including outcomes, ICPs, use cases, and clear differentiation versus retail media networks and performance DSPs.
Own the end-to-end commerce narrative: problem framing rooted in customer pain points, a value proposition tied to measurable business outcomes, and a compelling articulation of why DSP-native commerce outweighs alternative solutions.
