Das ist der Job
ResponsibilitiesOwn new business lines from zero to scale.
Darum lohnt es sich
Then translate that into a concrete plan the whole team can execute against. Develop a nuanced understanding of how products, channels, and teams interplay, and use it to place the right bets and steer teams toward the rig Take a new bet from concept through launch to durable revenue, with full accountability for the outcome.
E.g. introducing an adjacent product as cross-sell, expansion into a new audience segment, establishing a new go-to-market motion. Set the strategy and sequence the bets. Decide what to build, in what order, and how to win. Build the go-to-market from the ground up.
Define positioning and pricing, shape the sales motion and where it plays, and partner with marketing to stand up the channels needed to acquire and convert customers profitably. Own the economics.
Build the business case, model unit economics (CAC, LTV, payback, contribution margin), set the targets, and steer spend and effort toward what's working. Identify and establish the GTM and distribution partnerships needed to launch and scale new business lines.
Act as the connective tissue across product, product marketing, sales, engineering, operations, and partnerships – removing blockers, driving alignment, and keeping every function pulling toward the same outcome. Get hands‑on wherever it moves the business.
Run the analysis, write the narrative, sit in on the sales calls, dig into the funnel – whatever the bet needs to get to scale.
