Director of Paid Media, Performance Video

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Das ist der Job

This is a builder's role.

Darum lohnt es sich

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

You build, optimize, and scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond the limits most teams assume. WHO ARE WE Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

BASE SALARY $150,000 to $170,000 per year, paid semi-monthly YOUR ROLE We’re looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.

You'll combine hands‑on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. The initial focus is Insurance, with ownership across auto, home, health, ACA, Medicare, and other call-based or lead-based products.

Each vertical has different customers, intent signals, creative needs, and m

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