Director, Paid Media

Das ist der Job

Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth.

Darum lohnt es sich

Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture. Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners.

Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands. Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity.

Requirements 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on it AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation ATS Optimization Keywords Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility.

Hard Skills digital marketing performance marketing paid acquisition paid search paid social programmatic advertising attribution incrementality LTV:CAC marketing efficiency Soft Skills leadership team development analytical rigor executive communication storytelling goal setting coaching high-performance culture collaboration strategic thinking #J-18808-Ljbffr Overview Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts.

Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion. Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products.

Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.