Director, Content & Editorial Strategy, B2B Commercial Marketing

Darum lohnt es sich

Requirements • 10+ years of B2B content strategy, editorial leadership, or content marketing experience. • Experience within enterprise services, technology services, business process outsourcing, or related industries preferred. • Demonstrated success in building content programs that drive pipeline growth and market differentiation. • Experience leading content teams and cross-functional initiatives in matrixed organizations. • Expertise across thought leadership, case studies, digital content, sales enablement, and social media. • Strong experience developing executive thought leadership and market-facing narratives. • Exceptional storytelling, editorial judgment, writing, and communication skills. • Strategic mindset with the ability to operate at both executive and hands-on levels. • Strong analytical capabilities with experience measuring and optimizing content performance. • Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas. • Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation. • Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs. • Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion. • Provide strategic direction and quality oversight for thought leadership, client success stories, solution marketing, and digital experiences. • Lead editorial strategy and narrative development across social media channels. • Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization. • Establish and maintain enterprise editorial standards, voice, and tone. • Define and monitor KPIs tied to engagement, conversion, and pipeline impact. • Lead, mentor, and develop content and social media professionals.

ATS Optimization Keywords Hard Skills • B2B content strategy • editorial leadership • content marketing • thought leadership • case studies • digital content • sales enablement • content performance measurement • pipeline growth • market differentiation Soft Skills • storytelling • editorial judgment • writing • communication • strategic mindset • analytical capabilities • mentoring • leadership • collaboration • cross-functional initiative management Industry Keywords • enterprise services • technology services • business process outsourcing • buyer personas • demand generation • brand differentiation • content programs • engagement metrics • conversion metrics • matrixed organizations Tools & Technologies • social media channels • content distribution platforms • paid promotion strategies • KPI monitoring tools • digital marketing tools • content management systems • analytics tools • marketing automation software • enterprise editorial standards • performance optimization tools