Director Brand Strategy & Head Office

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Darum lohnt es sich

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

YOUR MISSION In close alignment with the CBO, orchestrate the definition of PUMA’s future brand strategy Translate the company’s overarching vision into a brand strategy that wins consumers, strengthens brand equity and accelerates profitable growth Develop and introduce a brand-related insights hub to inspire and accelerate strategic decision‑making that reignites brand momentum ("think tank") In close alignment with the global brand leadership, facilitate the development of the future global brand positioning, architecture, frameworks, priorities and actionable execution plans / toolkits Lead by example to demonstrate execution of brand strategy Identify and manage selected cross‑category / cross‑functional projects that demonstrate how the brand strategy should be execute across categories / markets Closely collaborate with the global brand functions that are responsible to ensure that the brand strategy is executed alongside the entire brand calendar and across all categories / markets Collect bottom‑up feedback resulting from strategy execution and provide required strategic guidance / adjustment of future strategic direction Oversee CBO head office as tactical support Act as a senior sparring partner to the CBO by orchestrating priorities, developing and tracking execution of initiatives and targets, managing operational rhythms, developing impactful communications and handling ad‑hoc or high‑priority requests Be the drumbeat of the CBO to plan, prepare and support key stakeholders, meetings / milestones and initiatives Lead as “connector” of the Management Board area by effectively driving cross‑functional / cross‑category collaboration and communication Stakeholder Communication & Management Communicate with internal stakeholders from C‑level to peers and operational colleagues across the organization to ensure their needs are met and questions are answered Present brand strategies and frameworks to various internal parties to drive for high alignment and strategic clarity Drive strong alignment and collaboration with Global Commercial organization, particularly Commercial Strategy, ensuring frequent information sharing Team Management Build and manage high‑performing global brand strategy team that fosters a results‑driven and collaborative culture Provide strong leadership, development, and supervision to the team, including the definition of clear objectives and resource allocation Foster best practice exchanges and maintain close relationship with wider Strategy, Transformation and Head Office teams.

YOUR TALENT 10+ years of experience in sporting goods industry in strategic brand roles Proven leadership experience in agile, fast‑paced, international environment Consumer‑centric strategic thinking & problem solving Strong commercial acumen and understanding of brand building Extensive stakeholder management abilities Proven track record in managing highly complex brand projects Excellent cross‑functional influencing skills Ability to translate insights into strategic direction.

Simply click APPLY ONLINE and follow the steps to upload your application. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews.

These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. #J-18808-Ljbffr