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Job DescriptionAssociate Director, Brand Marketing (m/f/x) – HaematologyFulltime / PermanentLocation: Germany (Munich OR Frankfurt area), United Kingdom (Maidenhead OR Haywards Heath), Spain (Barcelona)The OpportunityAs Associate Director, Brand Marketing (Haematology) you will play a pivotal role in shaping and executing the brand and disease area strategy for the International (INT) region.
You will drive market expansion, strengthen brand adoption, and ensure strategic alignment across diverse markets - while enabling affiliates to meet local needs and regulatory environments.In this role, you will collaborate closely with cross‑functional teams, affiliates, International Marketing (Int Mkt), and Global Commercial Development (GCD).You will lead the development of fit‑for‑purpose go‑to‑market strategies, integrated marketing programs, lifecycle management initiatives, and brand playbooks that support consistent, high‑quality execution across the region.The Role: - Drive the development of brand and disease area strategies for the INT region, aligned with corporate and portfolio goals.- Act as the primary marketing partner for affiliates, fostering a strong, collaborative international marketing community.- Develop integrated, insight-driven brand strategies tailored to diverse markets.- Map and prioritize archetypes, ensuring targeted positioning and messaging.- Identify short- and long-term opportunities, challenges, and lifecycle management initiatives.- Lead market anal
