Cross-Border Sales Director
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Their international expansion strategy focuses on building localized teams and sales infrastructures to better serve customers across key global markets.As part of their strategic growth in Europe, our client is seeking an entrepreneurial and results-driven Sales Director to lead market operations in Germany.About the RoleThe Sales Director (Country Manager) will be responsible for building and scaling the offline sales and channel ecosystem in their assigned country.This is a high-autonomy, entrepreneurial role, ideal for candidates who want to:Build a market from scratchOwn strategy, execution, and resultsGrow into a General Manager position as the business scalesThe role works closely with Global HQ (China) while leading all local market operations.Key ResponsibilitiesDevelop and execute the offline sales and channel strategy for Germany .Build and manage dealer, distributor, and reseller networksDrive B2C channel development through offline and hybrid modelsDefine and implement go-to-market, pricing, and brand positioning strategiesEstablish sales targets, budgets, KPIs, and performance trackingRecruit, train, and manage a local sales teamMaintain strong relationships with key local partners and stakeholdersConduct market research and competitor analysisCollect customer and channel feedback to support product optimizationCoordinate closely with HQ teams (product, supply chain, logistics, marketing)Experience8+ years of experience in offline sales and channel developmentBackground in tools, 3C electronics, mobile phones, or consumer electronicsStrong experience in B2C channel salesMinimum 3 years managing teams of 10+ peopleProven record of building and scaling local sales organizationsIndustry Background (Highly Preferred)3C electronicsProfessional tools & equipmentLanguage & ProfileNative Chinese speaker (mandatory)Fluent in English (working level or above)Fluent in German languageStrong understanding of European local marketsWell-connected with distributors, dealers, and retail partnersLegalMust be legally eligible to work in Germany. #J-18808-Ljbffr Location: Remote (base in Germany)Work Model: 100% RemoteSalary: Approx. 2 million RMB/year (60%–70% base + 30%–40% performance-based commission & bonus) – Negotiable & openContract Type: Local third-party agency contract (until in-country entity is established)Company OverviewOur client is a rapidly growing global e-commerce brand specializing in professional tools and equipment.
With operations in over 200 countries and a strong base of satisfied customers, the company is committed to offering high-quality products at competitive prices.
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