Responsibilities
• Define, implement, and scale enterprise tagging, taxonomy, and content measurement capabilities
• Ensure content is compliant and well-structured for measurement across the full content lifecycle
• Establish and govern taxonomy frameworks, metadata standards, and UTM structures
• Partner with IT and data teams to integrate tagged data across systems
• Drive metadata completeness and accuracy to improve measurement reliability
• Lead workshops and governance forums to align taxonomy adoption
• Identify opportunities to enhance tagging automation and analytics capabilities
Requirements
• Bachelor's degree or equivalent experience
• 8+ years of experience in marketing technology, data/analytics enablement, content operations, or enterprise platform management
• Experience implementing and scaling tagging, taxonomy, or measurement frameworks in a global, regulated environment
• Strong understanding of metadata governance, data quality management, and enterprise data standards
• Hands‑on experience with Veeva Vault and Claravine
• Experience enabling end‑to‑end content measurement, including campaign tracking, attribution, and reporting
• Strong stakeholder management skills
