Responsibilities
• Develop integrated social and influencer strategies tied to measurable business outcomes
• Own day-to-day relationships as the primary client point of contact
• Lead strategic planning, quarterly business reviews, and campaign ideation
• Navigate complex client conversations with confidence and clarity
• Contribute to new business pitches and proposals as needed
• Directly manage 1–3 account managers or supervisors
• Provide coaching, feedback, and career development support
• Delegate campaign workstreams and review output for quality
• Foster an inclusive, high-performance team culture
• Lead end-to-end delivery of multi-platform influencer programs
• Oversee influencer selection, briefing, content review, and performance reporting
• Ensure on-time, on-budget delivery across a diverse client scope
• Drive cross-department collaboration with creative, paid media and strategy teams to align on campaign goals and ensure seamless execution
• Serve as the internal connector between client needs and departmental capabilities, facilitating clear communication and shared accountability across functions
Requirements
• 5–7 years of experience in digital, social, or influencer marketing (agency background preferred)
• Prior experience managing direct reports and developing junior team members
• Deep knowledge of influencer marketing across paid and earned channels, with hands‑on platform expertise (TikTok, Instagram, YouTube)
• Proven track record managing multiple client accounts simultaneously with strong retention and growth outcomes
• Proficiency with influencer management tools (CreatorIQ, Modash, Upfluence, or equivalent)
• Strong project management skills with sharp attention to timelines, budgets, and deliverables
• Comfortable presenting and leading conversations with VP‑ and C‑suite level clients
• Experience with paid social amplification, cross‑channel integration, and performance reporting a plus
• Proficient in AI tools and comfortable applying them to streamline workflows, accelerate research, and improve team output
• Experienced with productivity and collaboration suites including Microsoft Word, Google Workspace (Docs, Sheets, Slides), and project management tools such as Asana
