Applied Behavioural Science Director

Das ist der Job

Applied Behavioural Science Director Location: 1202 Genève (GE).

Darum lohnt es sich

You will advise teams on behavioural science questions and theory, lead and oversee behavioural science research projects and experiments, and ensure behavioural thinking is embedded from early design through to in-market execution.

Act as the functional applied behavioural science subject matter expert, while establishing frameworks, tools and standards that enable cross functional teams to apply behavioural science consistently and effectively.

Compétences comportementales Strong stakeholder management and communication skills, with the ability to influence across scientific, commercial and innovation teams. Previous experience in team leadership and establishing and delivering a strategic team vision. Employment type: Permanent. Start: Immediately. Workload: 100 %.

Objectifs du poste As our global Applied Behavioural Science Director, you will be at the forefront of embedding behavioural science into how JTI designs products, experiences, and influences real-world adult consumer behaviour for reduced risk products.

Your mission, in this newly created role, is to translate behavioural science into practical, scalable solutions that shape how adult consumers decide, form less harmful behaviours, and sustain a switch away from combustible products to non-combustible reduced risk alternatives.

You will build and lead applied behavioural science as a new strategic capability, moving beyond stated preferences to understand how behaviour is formed in context.

By applying behavioural theory and evidence to moments of choice, you will help design propositions, experiences, and communications that reflect how consumers actually interpret, decide and act. Working across R&D, Innovation, Strategic Insights, Marketing, Commercial and Digital, you will act as both a subject matter expert and delivery leader.

You will also play a critical role in connecting scientific rigor with real-world execution, building a culture where decisions are grounded in observed behaviour, experimentation, and causal evidence.

In a highly regulated environment, you will ensure all behavioural approaches are applied responsibly, strengthening both decision quality and consumer trust.

Domaine de responsabilités Define and lead JTI’s applied behavioural science strategy, embedding behavioural science thinking into reduced risk proposition design, communication and commercialisation.

Lead and oversee a portfolio of behavioural science projects, including applied projects with immediate business relevance and fundamental projects that deepen category-specific understanding of switching behaviours, behaviour formation, persistence, and consumer decision-making.

Leverage advances in behavioural science to diagnose the behavioural drivers of reduced risk choice, behaviour formation, switching and loyalty, identifying mechanisms such as framing, defaults, social influence and friction.

Translate established and emerging behavioural science theory into clear, evidence-led inputs that shape reduced risk portfolio direction, innovation priorities and go-to-market strategy.

Design, lead and oversee real-life and digital experiments and embed behavioural interventions across propositions and experiences (both offline and online) to improve trial, adoption and long-term engagement for reduced risk propositions thereby contributing to harm reduction outcomes.

Leverage science to inform behavioural communication strategy and choice architecture for reduced risk propositions, ensuring messaging, activation and touchpoints reflect how consumers interpret and respond in real contexts.

Partner with Legal and Regulatory Affairs to ensure behavioural approaches meet the highest standards of rigor, ethics and credibility. Expérience professionnelle 10–12+ years of relevant professional experience.

Deep expertise in theoretical and applied behavioural science, behavioural economics, psychology or decision sciences, with strong applied experience in industry or consultancy. A proven ability to translate behavioural theories and insights into commercial, innovation, and communication outcomes, not just research outputs.

A deep understanding of behavioural mechanisms such as choice architecture, behaviour formation, and social influence. Diplômes et formations Postgraduate degree (PhD/MSc) in applied behavioural science, behavioural economics, psychology or a related field.

Compétences linguistiques et informatiques – lesquelles & niveau Strong experience designing and running in market experiments, including A/B testing, RCTs and causal inference approaches. A pragmatic, impact-focused mindset, with a strong commitment to scientific rigor, ethics and real-world applicability.

Divers You are an applied behavioural science expert who knows how to turn theory into action and evidence into impact. You are comfortable operating at the intersection of science, business, and execution, and you bring the ability to connect abstract behavioural principles to real-world consumer outcomes.

You combine strategic thinking with hands-on execution, and are equally comfortable designing behavioural interventions, running experiments, interpreting evidence, and influencing senior stakeholders.

You are an excellent communicator of behavioural science, able to translate complex theories and principles into clear, engaging language for non-specialist audiences.

You are motivated and energised by the opportunity to define, build and embed new capabilities at scale across a global business, and are confident in shaping and deploying a clear, forward looking strategic vision. #J-18808-Ljbffr