Thompson Street Capital Partners

About the Role

Our client, WhatJobs Direct, is seeking an innovative and strategic Sports Marketing Director to lead marketing efforts for its sports division based in Zaragoza, Aragon. This senior role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive engagement, and increase revenue through various marketing channels. The ideal candidate will possess a deep understanding of the sports industry, a proven track record in marketing leadership, and expertise in digital marketing, brand management, and event promotion. You will work closely with sports teams, athletes, sponsors, and media partners to create impactful campaigns. We are looking for a creative thinker with strong analytical skills and the ability to manage budgets effectively.

This is an excellent opportunity to shape the marketing direction of exciting sports ventures in a key Spanish city. Your leadership will be crucial in elevating our brand presence and connecting with sports enthusiasts.

Key Responsibilities

• Develop and implement annual marketing plans and strategies for sports properties and events.
• Oversee all marketing campaigns, including digital marketing (SEO, SEM, social media, content), public relations, advertising, and promotions.
• Manage the sports brand identity and ensure consistent messaging across all platforms.
• Identify and cultivate strategic partnerships with sponsors, media outlets, and other relevant organizations.
• Analyze market trends, competitor activities, and consumer insights to inform marketing strategies.
• Manage the marketing budget, ensuring optimal allocation of resources and maximizing ROI.
• Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
• Oversee the creation of compelling marketing content, including website copy, social media posts, press releases, and promotional materials.
• Measure and report on the effectiveness of marketing campaigns using key performance indicators.
• Organize and execute promotional events and fan engagement activities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
• Minimum of