Web Experience Content Executive (M/W/D)

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Philip Morris GmbH – Gräfelfing / Munich | Full-time | Initially fixed-term for 2 years Function: Digital / eCommerce / Web Experience Role Purpose As Web Experience Content Executive, you will own the deployment, quality assurance and continuous optimization of content across PMI Germany’s commercial eCommerce websites, with a clear focus on UX, user journeys and on-page conversion.

You will translate brand, commercial and campaign priorities into seamless, compliant and conversion-oriented digital experiences for adult consumers.

Key Responsibilities • Deploy, schedule and quality-check website content across commercial webpages • Ensure every page, module and CTA is on-brand, compliant, mobile-first and aligned with UX standards. • Support campaign and product launch readiness by coordinating website updates, timelines, assets and go-live checks. • Optimize key user journeys from discovery to purchase, identifying friction points and improving content hierarchy, navigation and conversion paths. • Collaborate with Web Performance, Marketing, Product, IT, Legal/Compliance, CRM and agency partners to deliver high-quality web experiences. • Use analytics, behavioral insights and test learnings to recommend and implement continuous content and journey improvements. • Support personalization and A/B testing initiatives by preparing, deploying and scaling relevant content variants.

Required Skills & Capabilities • Strong CMS and website operations experience, ideally in eCommerce or D2C environments. • Good understanding of UX principles, responsive design, content hierarchy and digital customer journeys. • Ability to interpret web analytics and behavioral data and translate insights into actionable improvements. • High attention to detail in content deployment, QA, compliance and go-live readiness. • Strong stakeholder management, structured communication and agency coordination skills. • Hands-on, proactive and solution-oriented working style with strong ownership and delivery focus. • Fluent German and English, written and spoken Experience Profile • 2–4 years of experience in digital content management, website operations, UX content deployment, eCommerce or digital marketing. • Experience with CMS platforms such as Adobe Experience Manager, Wordpress, Salesforce Commerce Cloud CMS or similar. • Familiarity with analytics and behavioral tools such as Adobe Analytics, Google Analytics, ContentSquare or Hotjar. • Experience with A/B testing or personalization tools such as Adobe Target or Optimizely is a plus. • Bachelor’s degree in Marketing, Communications, Digital Media, UX, Business or a related field preferred.

Success Measures • Accurate, compliant and on-time website content deployment. • Improved on-page conversion and journey completion across commercial eCommerce websites. • Smooth campaign and launch execution with strong cross-functional alignment. • Clear, actionable recommendations based on performance data and user behavior. • Positive stakeholder feedback and contribution to a stronger conversion-first web experience culture.

Apply via www.pmicareers.com with your CV, motivation letter and relevant references. Philip Morris GmbH is committed to equal opportunities, diversity and inclusion. Applications from people with disabilities are expressly encouraged.