VP OF MARKETING / CMO

Darum lohnt es sich

Hot Springs, Arkansas (80% Onsite) RELOCATION AVAILABLE Base Salary: $125,000 – $175,000 Total Compensation: $250,000 – $300,000+ Executive Benefits + Performance Incentives The Opportunity An ambitious, high-growth consumer services business is seeking a commercially driven Vice President of Marketing to lead and scale customer acquisition, brand growth and demand generation initiatives.

This position is ideal for a strategic marketing leader who combines commercial acumen with hands-on expertise in performance marketing, growth strategy and team leadership.

SEO & Organic Growth • Develop and implement organic growth strategies across web properties. • Lead technical SEO, content strategy and local search initiatives. • Increase organic visibility, website traffic and lead generation performance. • Collaborate with content and digital teams to improve search performance.

Leadership • Lead, mentor and develop a high-performing marketing team. • Build scalable processes, systems and operational excellence. • Foster a culture of accountability, innovation and collaboration. • Partner with senior stakeholders across the business to achieve growth objectives.

About You You will likely bring: • Experience in a senior marketing leadership role such as VP Marketing, CMO, Chief Growth Officer or similar. • A proven track record of delivering measurable growth through digital marketing and customer acquisition. • Deep expertise across performance marketing, SEO, analytics and conversion rate optimisation. • Experience managing significant marketing budgets with clear ROI accountability. • Strong commercial awareness and a highly data-driven approach. • Proven success building, developing and leading high-performing teams. • Experience within a high-growth, entrepreneurial or private equity-backed environment is advantageous.

Why Join? • Opportunity to shape the future of a rapidly growing business. • Executive-level ownership and influence. • Significant impact on company growth and strategy. • Collaborative leadership team with ambitious expansion plans. • Attractive compensation package with performance incentives. • Clear pathway towards Chief Marketing Officer responsibilities.

Reporting directly to the CEO, this executive leadership role offers the opportunity to shape the future of a rapidly expanding organisation. You'll take ownership of the entire marketing function, driving measurable growth across digital acquisition, organic channels, customer engagement and marketing operations.

Key Responsibilities Growth & Demand Generation • Develop and execute the overall marketing and growth strategy. • Own customer acquisition performance across paid, organic and referral channels. • Drive lead generation, conversion optimisation and customer growth initiatives. • Identify opportunities to improve acquisition efficiency and marketing effectiveness.

Digital Marketing & Performance • Lead multi-channel digital marketing campaigns across paid social, search and emerging platforms. • Oversee audience targeting, attribution, conversion tracking and campaign optimisation. • Manage agency and vendor relationships to maximise marketing performance and ROI. • Establish KPIs and reporting frameworks across all marketing activities.

Customer Lifecycle & Retention • Develop customer nurture, engagement and retention programmes. • Build referral and advocacy initiatives that drive sustainable growth. • Improve customer journey performance through data-driven optimisation.

Analytics & Marketing Operations • Build and maintain robust reporting and attribution frameworks. • Use data and insights to guide investment decisions and strategic planning. • Present marketing performance and growth recommendations to executive leadership. • Drive a culture of experimentation, testing and continuous improvement.