VP of Marketing

Das ist der Job

BA/BS degree in Marketing, Business, or a related field; MBA or equivalent experience is a strong plus.

Darum lohnt es sich

Oversee and direct ZeroTier's demand generation programs setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events, while empowering the team to execute.

Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and ensuring every piece of content and every campaign meets workflow and content quality standards before going live.

Strong experience managing a marketing team, including hiring, goal‑setting, performance management, and hands‑on coaching. Ability to engage at both strategic and tactical levels — comfortable setting direction in the board room and working alongside the team on execution.

Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international).

Responsibilities Own ZeroTier's marketing execution, with primary focus on building top‑of‑funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time, with accountability for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV.

Lead ZeroTier's SEO/AEO/GEO strategy — including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI‑powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation.

Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets.

Requirements 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company.

Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a strong working knowledge of how AI‑powered answer engines (ChatGPT, Claude, Gemini, etc.) extract, analyze, surface, and rank content.

Demonstrated track record of owning and growing top‑of‑funnel metrics — IQLs, MQLs, and SQL or PQL conversion — with a data‑driven approach to optimization. Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi‑channel reporting.

Proven experience designing and orchestrating multi‑channel demand generation programs including content, email, paid, events, and partner marketing. Familiarity with ABSM strategies, intent data platforms, and account‑based targeting in enterprise or mid‑market SaaS environments.

Good familiarity of networking and/or cybersecurity concepts (VPNs, SD‑WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories. Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences.

Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers. Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus.

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Hard Skills Technical SEO Content Optimization Schema Markup Attribution Modeling Funnel AnalyticsMulti-Channel Reporting Account-Based Targeting IQLs, MQLs, SQL Conversion Marketing Automation Networking Concepts Soft Skills Strong Written Communication Strong Verbal Communication Coaching Collaboration Strategic Thinking Certifications & Qualifications BA/BS Degree in Marketing MBA or Equivalent Experience #J-18808-Ljbffr