VP, Ecommerce

Das ist der Job

Remote Work The position is fully remote, with occasional biannual onsite off‑sites for connection and collaboration.

Darum lohnt es sich

We’re looking for a VP, Ecommerce to own the end‑to‑end experience across our four brands, leading the e‑commerce, development, design, and CRO teams, and setting the standard for best‑in‑class Shopify DTC. The VP will also launch new brands, build an AI‑forward operating model, and collaborate with Paid, Lifecycle and Brand teams.

Responsibilities • Own end‑to‑end site strategy and roadmap across our four Shopify stores (gruns.co, nutrops.co, immun.co, juced.co). • Lead and grow a cross‑functional team spanning ecommerce, engineering, design, and CRO. • Drive conversion rates by setting and defending performance benchmarks. • Build a unified account experience across brands (membership, bundles, subscription). • Act as internal product manager – write specs, scope builds, and prioritize work. • Own site stability, speed, infrastructure, and overall performance. • Partner with Paid, Lifecycle, and Brand to co‑own First Order volume and retention. • Launch new brands from the ground up on new websites. • Build an AI‑forward operating model across the ecommerce organization.

Qualifications • 12+ years of ecommerce experience, with deep expertise in Shopify DTC. • Proven track record of scaling a $100M+ DTC business and a passion for leveraging AI to accelerate outcomes. • Experience driving conversion through disciplined testing grounded in data and customer insights. • Experience using AI to materially speed team output across design, specs, code review, QA, and analysis. • Completed end‑to‑end subscription ownership, including churn, cancel flows, and retention strategy. • Served as an internal product manager to engineering teams, not only managing agencies.

Compensation & Benefits Base salary range: $225,000 – $250,000, depending on experience. The role includes a comprehensive benefits package, competitive PTO, free company subscriptions, health and wellness perks, and opportunities for career growth.

About the role The role reports directly to the SVP of Ecommerce & LTV and involves overseeing site strategy, roadmap, conversion optimization, account experience, build pipeline, stability, speed, and cross‑brand collaboration.

Approach to the role • Turn “lots started” into “things shipped well.” • Collaborative partnership with Paid, Lifecycle, Brand, and engineering. • Data‑driven using quantitative and qualitative signals. • Low ego, genuine curiosity, energized by hard problems.