Trade Marketing & VM Director Wholesale

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The position acts as a strategic bridge between Sales, Marketing, Merchandising, and external partners, ensuring consistent brand expression and commercial impact across markets. /p h3CORE JOB RESPONSIBILITIES /h3 ul liDefine and implement trade marketing strategy for the wholesale channel, translating brand and business objectives into actionable plans /li liLead seasonal trade marketing planning, including campaigns, product launches, and commercial initiatives /li liDrive visual merchandising strategy for wholesale partners, ensuring consistency with brand guidelines while adapting to local market requirements /li liDevelop and monitor KPIs to measure effectiveness of trade marketing and visual merchandising initiatives (sell-out, ROI, brand visibility) /li liCollaborate closely with Sales to support sell-in and sell-out strategies, creating compelling ‘selling stories’ and tools /li liOversee the development and distribution of POP materials and marketing tools, ensuring quality, cost-efficiency, and timely delivery /li liLead budgeting and forecasting processes for trade marketing activities /li liManage relationships with external agencies, vendors, and partners /li liEnsure alignment and coordination across regions, fostering best practices and continuous improvement /li liLead and develop the trade marketing and visual merchandising team /li /ul h3CORE ACTIVITIES /h3 ul liDevelop guidelines and toolkits for wholesale partners covering campaigns, product presentation and visual merchandising /li liAnalyze market trends, customer insights and competitor activity to identify growth opportunities /li liCoordinate cross-functional teams to ensure consistent execution across all touchpoints /li liMonitor stock, logistics and distribution of trade marketing materials /li liOversee digital platforms supporting wholesale marketing tools and content /li liDrive innovation in retail storytelling and customer experience across wholesale doors /li /ul ul liMinimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands /li liProven experience in leading teams and managing cross-functional projects /li liStrong understanding of wholesale dynamics, visual merchandising, and brand positioning /li liExcellent communication and stakeholder management skills /li liStrong analytical mindset with ability to translate data into actionable insights /liliFluent in English; additional languages are a plus /li liAdvanced proficiency in Microsoft Office tools; experience with digital platforms is a plus /li /ul ul liAn International, fresh and dynamic working environment /li liPhysical Mental Health programs, sustainable projects and workshop promoted by Guess Cares /li liArts, sports and social events outside the office, thanks to our Guess Fun activities! /li liTraining Development platform and paths /li liDiscount on our products both online and in stores /li /ul pDon’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. /p pGuess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand. /p /p ppThe Trade Marketing VM Director Wholesale is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs. /p pThe role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners.