Sr. Director, Ortho Channel Strategy & Innovation

Das ist der Job

Department: Marketing Location: EMEA-Switzerland-HQ Position fully based onsite 5 days per week in Rotkreuz.

Darum lohnt es sich

Partner with EMEA Channel Team and Local Marketing Teams to integrate the Ortho Channel across broader growth journeys, ensuring that orthodontists remain central to Align’s ecosystem approach.

Partner with Clinical team to co‑create professional education pathways, digital learning programs, and thought leadership content that reinforce Align’s clinical credibility and innovation Description This role is responsible for defining and executing the regional marketing strategy for the Orthodontic Channel, driving growth, engagement, and digital adoption across all EMEA markets.

Role expectations Channel Development and Growth Define and lead the EMEA Ortho Channel Marketing strategy, ensuring alignment with global and regional priorities for recruitment, activation and digital transformation. Translate strategic pillars into strong value propositions and customer‑centric programs that drive measurable commercial outcomes.

Leverage market insights, customer segmentation, and competitive analysis to identify opportunities for differentiation and scale. Build and manage frameworks for marketing performance measurement, ensuring data‑driven optimization and continuous improvement.

Develop and execute end‑to‑end marketing programs that support orthodontists in adopting the Align Digital Platform and enhancing treatment efficiency, patient conversion, and clinical confidence.