Darum lohnt es sich
You’ll run and manage campaigns across channels and bring structure, prioritization, and repeatability to demand gen, while building a team to help us support our rapid growth.
What you’ll do Own pipeline generation Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email) Drive MQL → SQL → pipeline with clear hypotheses and targets Own quarterly pipeline goals in partnership with Sales and RevOps Build a scalable program and team Design and run lead capture, nurture, and re-engagement programs Improve lead quality through segmentation, scoring, and routing Partner with content and product marketing on offers that convert Optimize performance Track and analyze funnel performance from first touch through opportunity Optimize for CPL, conversion rates, and pipeline efficiency Run experiments to improve channel performance and campaign ROI Collaborate cross-functional Demand Gen, Director/Sr Director Title - Demand Gen, Director/Sr Director Reports To - SVP Marketing Location - Draper, UT / Park City, UT or Remote About the role We’re looking for a Demand Generation Leader to own pipeline creation and acceleration across our go-to-market motion.
This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact. This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads.
