• Develop and execute brand identities (CI), including logo design and visual brand guidelines
• Strong typographic sensibility with a deep understanding of typography as a core brand asset
• Ensure consistent brand presence across fashion, e-commerce, social media, print, and physical assets
• Conceptualize and evolve brand look & feel as well as seasonal visual directions
• Oversight of design execution across all physical and digital touchpoints
• Lead and execute creative campaigns from ideation to post-production
• Art direct shoots, including mood boards, styling references, and on-set direction
• Collaborate closely with internal teams and external creatives (e.g. producers, photographers, stylists)
• Create visual concepts for events, fashion shows, and branded experiences
• Translate brand and campaign ideas into cohesive and immersive visual executions
• Build a strong understanding of brand DNA, positioning, and target audiences
• Contribute to defining long-term creative strategies and visual direction
• Stay on top of trends in fashion, design, and culture and bring in fresh perspectives
