Senior Director, Web Experience, Digital Strategy

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ResponsibilitiesLead the strategic vision, digital experience design, and operational management of WWF-US's web presence, including worldwildlife.org and associated digital properties.Oversee the web experience strategy, user experience design, digital discoverability, and web performance.Serve as the primary strategic owner of WWF's relationship with its external development partner.Define and drive the long-term strategic vision for WWF's organizational website worldwildlife.org.Set standards for user experience, interaction design, information architecture, and web performance across all digital touchpoints.Lead the evolution of WWF's web presence into emerging discoverability channels, including AI-powered search.Anticipate and respond to shifts in the digital landscape, translating trends in AI, search, and audience behavior into actionable strategies.Establish a culture of analytics, experimentation, and continuous improvement grounded in robust data and user research.Manage contracts, service level agreements, development prioritization, and budget stewardship to ensure maximum value from external partnerships.Oversee the design, user experience, and operational health of worldwildlife.org, ensuring accessibility, performance, security, and compliance with applicable legal standards.Guide the organization's approach to technical SEO, structured data, and metadata strategy to maximize organic discoverability and search performance.Collaborate with Integrated Marketing, Development, Programs/Goals, and Communications teams to ensure the website meets acquisition, fundraising, and engagement goals.QualificationsBachelor's degree or equivalent work experience required; master's degree or other relevant graduate degree in digital strategy, user experience, communications, or a related field preferred.Minimum of 12 years of progressive experience in web strategy, digital experience, or related fields, including at least 5 years in a senior leadership role.A relevant graduate degree may substitute for up to two (2) years of the required experience.Demonstrated experience translating organizational strategy into digital experience outcomes, with a track record of leading large-scale web initiatives from vision through execution.Deep understanding of the evolving digital discoverability landscape, including SEO, technical SEO, AEO, GEO, and how AI-powered platforms surface and present web content.Conceptual understanding of the end-to-end web development ecosystem, including domains and hosting, version control (e.g., Git/GitHub), and deployment pipelines.Ability to make informed strategic decisions, guide cross-functional teams, and engage effectively with engineering partners in these areas, without requiring hands-on implementation expertise.Fluency in web analytics platforms (Google Analytics 4 or equivalent) and experience building data-driven performance frameworks that connect web metrics to organizational goals; working knowledge of HTML, CSS, and modern front-end principles; experience with CMS architectures (Wagtail or similar Python/Django-based CMS a plus); proficiency with UX/UI design tools (Figma or equivalent) and familiarity with design systems, accessibility standards (WCAG 2.1 AA or higher), user research methods, and usability testing.Significant experience managing external development agencies or vendors, including contract negotiation, SLA management, roadmap governance, and budget stewardship.Strong budget management skills, with experience managing multi-year budgets across internal teams and vendor relationships.Familiarity with project management platforms (Airtable, Basecamp, Jira, or equivalent) and agile/iterative development methodologies.Exceptional strategic communication skills, with the ability to translate technical complexity for non-technical audiences and organizational strategy for technical teams.Demonstrated ability to build and sustain collaborative relationships across functions, levels, and disciplines in a complex organizational environment.Strong leadership presence, with experience influencing and building organizational alignment around digital priorities.Ability to manage multiple high-priority initiatives simultaneously, making sound decisions under ambiguity and in fast-paced environments.Committed to building and strengthening a culture of inclusion within and across teams.Core CompetenciesDemonstrates expertise in web strategy and digital experience design, with a strong focus on user experience, technical SEO, and data-driven performance frameworks.

Proven ability to lead cross-functional teams and manage external partnerships to achieve organizational goals.