Senior Director of User Acquisition and Growth

Das ist der Job

Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency.

Darum lohnt es sich

Cross‑functional acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross‑functional team. Proven ability to lead teams, optimize marketing investments, and drive growth in consumer subscription environments.

Responsibilities Holistic Growth Strategy: Define the end-to-end user acquisition growth strategy across paid and organic—ensuring they compound together rather than operate in silos.

Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time. Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.

Cross‑Functional Growth Pod Integration: Partner directly with Product and Engineering to prioritize features that drive product‑led acquisition—growth surfaces, onboarding hooks, network effects, and shareable moments.

Community & Social Proof: Leverage Huckleberry’s 5M+ family community as a growth asset—through UGC loops, social sharing prompts, and peer recommendation mechanics. Product‑Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod.

Translate acquisition insights—including PLG signals like referral rates and viral lift—into prioritized product roadmap inputs. Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view.

Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces. Channel Strategy & Execution Oversight: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic).

Direct content strategy to maximize SEO‑driven growth, generating high‑intent users through owned channels. Requirements 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director‑level reports.

Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition—track record of growing both and balancing them. Proven growth track record: Demonstrated ability to take a channel, brand, or company from small to big with real before/after numbers.

Analytical depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling. Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution‑oriented, and obsessively focused on LTV:CAC.

Core Competencies Demonstrates expertise in defining and executing holistic user acquisition strategies across paid and organic channels, with a strong focus on data‑driven decision‑making and cross‑functional collaboration.