Senior Director of Performance Creative Strategy

Das ist der Job

This is not a production role.

Darum lohnt es sich

Team Leadership • Hire, lead and mentor creative strategists and performance editors • Elevate creative thinking across the organization • Foster a culture of high standards + rapid iteration • Push for excellence without ego 5.

Cross-Functional Partnership • Align with product on launches and positioning • Support DTC and retail creative needs • Translate customer insights into messaging • Partner with CX to mine qualitative feedback • Cross platform performance creative What This Role Is Not • Not a pure art director • Not a production manager • Not a brand-only storyteller • Not a media buyer What Success Looks Like (90 days) • Clear creative identity across channels • Scalable creative testing infrastructure • Improved blended CAC driven by creative efficiency • Higher‑performing segmented campaigns • Stronger creative alignment across paid • A team that thinks strategically, not reactively Requirements • 8-12+ years in creative strategy and/or performance marketing • Experience in DTC or CPG • Deep understanding of paid creative systems • Strong instincts for female‑focused wellness brands • Data‑fluent and commercially minded • Exceptional taste and pattern recognition • Able to articulate why something works and not just that it does Bonus If • Experience scaling a 9‑figure DTC brand • Deep understanding of midlife female consumers • Proven ability to build and mentor creative teams while managing up Why This Role Matters Creative is our most powerful growth lever.

Benefits • Competitive comp package • Health stipend • Health benefits • Generous time off policy • Free product The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.

This role sits at the intersection of: • Performance marketing • Audience psychology • Creative operations You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance. This is a thinking role with commercial accountability.

Core Responsibilities 1. Define Creative Direction • Establish and evolve the creative north star across all paid platforms • Define energy, tone, pacing, and visual guardrails • Translate data into ICP insights, and ICP insights into creative frameworks. • Work from data to retention and everything in between.

You will answer: • What is our arousal band? • What converts without eroding trust? • What feels undeniably Everyday Dose? 2.

Lead Performance Creative Strategy • Develop testing hypotheses and creative roadmaps • Partner with growth to analyze performance data • Build segmented creative lanes (e.g., relief vs focus vs protein) • Ensure creative optimizes for: • Hook rate • Retention • CVR • CPA You will drive: • Iteration velocity • Learning loops • Scalable creative systems 3.

Creator & UGC Alignment • Define creator content briefs and creative frameworks • Ensure creator output aligns with performance creative strategy • Build repeatable content formats • Oversee content acquisition strategy 4. The Senior Director of Creative Strategy will ensure we don’t chase trends. We define the lane.