Das ist der Job
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals.
Darum lohnt es sich
When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. General Description The BeOne Hematology Franchise is seeking a Senior Director/Executive Director to lead non-personal promotion strategy and execution.
The Hematology Franchise has a market-leading brand with BRUKINSA, just received approval on BEQALZI, and is on track to launch its third product.
As our digital presence expands, this is a critical role to define and drive digital strategy and flawless execution across channels for all three brands, while aligning how BeOne delivers across functions. This position reports to the Vice President, Hematology Marketing.
Essential Functions of the Job Develop a digital strategy balancing the needs of all hematology brands throughout their lifecycles and approved indications. Establish framework for how all functions across BeOne operate collaboratively, efficiently and compliantly in the digital universe.
Own the digital media plan for both HCP and Consumer for each brand as well as serve as lead and owner of the relationship with the media agency. Work with each of the brand leads to ensure digital plans are aligned with the brand strategic plans. Lead the BeOne cross functional NPP Core Group that includes brand marketing, Cu
