Das ist der Job
This is not a role for someone catching up; it’s for someone who’s already operating in the new paradigm.
Darum lohnt es sich
Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams. Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint’s citation frequency in AI answer surfaces.
The Opportunity Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn’t just understand that shift, but is actively shaping it.
As Senior Director of Digital Marketing, you will own AvePoint’s end-to-end digital presence and performance — from how we’re discovered by AI answer engines to how we convert pipeline on the website.
You’ll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.
What You’ll Own Answer Engine Optimization (AEO) & GEO Define and lead AvePoint’s strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy. SEO Strategy & Organic Performance Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage
