Das ist der Job
Your Tasks Develop integrated regional media and activation strategies aligned with category and brand priorities.
Darum lohnt es sich
Partner with marketing and eCommerce teams to embed performance marketing into planning and execution. Build capabilities in integrated media planning through collaboration with markets, global teams, and agency partners.
Promote best-practice sharing, innovation, creativity, and experimentation across regional and local teams Define and lead the regional influencer marketing strategy across EUNA as part of integrated media planning. Lead the annual EUNA media planning process, ensuring alignment with business priorities and consistent, high-quality media plans.
Define the regional audience strategy to drive sustainable growth. Lead KPI frameworks and performance tracking with Data & Analytics to maximize media effectiveness and ROI. Drive media excellence, scale best practices, and strengthen category communications across channels.
Evolve the integrated iCom operating model to improve resource allocation and investment efficiency. Position influencer marketing as a full-funnel growth driver, including creator commerce and affiliate models. Develop data-driven influencer frameworks aligned with audience, brand, and eCommerce strategies.
Integrate influencer activities across paid, owned, and earned channels. Standardize operating models, governance, measurement, KPI tracking, and reporting. Drive innovation in creator strategies and platform partnerships.
