Regional Media Strategy &Planning Director EUNA (All Genders)

Darum lohnt es sich

Job Details Contract Type: Unlimited / Full-Time Country / City: Germany / Hamburg Company: Beiersdorf AG Job Function: Marketing / Market Research Your Tasks • Develop integrated regional media and activation strategies aligned with category and brand priorities. • Lead the annual EUNA media planning process, ensuring alignment with business priorities and consistent, high-quality media plans. • Define the regional audience strategy to drive sustainable growth. • Partner with marketing and eCommerce teams to embed performance marketing into planning and execution. • Lead KPI frameworks and performance tracking with Data & Analytics to maximize media effectiveness and ROI. • Drive media excellence, scale best practices, and strengthen category communications across channels. • Evolve the integrated iCom operating model to improve resource allocation and investment efficiency. • Build capabilities in integrated media planning through collaboration with markets, global teams, and agency partners. • Promote best-practice sharing, innovation, creativity, and experimentation across regional and local teams • Define and lead the regional influencer marketing strategy across EUNA as part of integrated media planning. • Position influencer marketing as a full-funnel growth driver, including creator commerce and affiliate models. • Develop data-driven influencer frameworks aligned with audience, brand, and eCommerce strategies. • Integrate influencer activities across paid, owned, and earned channels. • Standardize operating models, governance, measurement, KPI tracking, and reporting. • Drive innovation in creator strategies and platform partnerships. • Build regional and local capabilities through upskilling and best-practice sharing. • Lead regional influencer events while ensuring brand safety, compliance, and governance. • Build strategic partnerships with regional media agencies to drive innovation and best-in-class delivery. • Strengthen collaboration with media agencies, technology partners, eCommerce, Procurement, regional marketing teams, and Global Media. • Support the evaluation, optimization, and annual performance review of regional agency partnerships.

Your Profile • Experience in media management (10+ years) with strong understanding of media & digital functions at global, regional and local level • Experience in developing integrated activation programs at a global/regional and local level with specific focus on digital and social media • Strong understanding of media buying and how this relates to media strategy and planning • Strong collaboration and interpersonal skills and working in a cross functional setup in a matrix organization • Have an in-depth knowledge about the evolving media landscape and changes in consumer habits • Experience in managing external partnerships with agencies • Demonstrating excellent communication, strategic & analytical skills and thinking and a growth mindset • Fluent in English