Primary Responsibilities Define and Own the Market Narrative Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC Turn complex product capabilities into simple, compelling stories for senior executives and practitioners Guide consistent messaging across campaigns, events, and executive communications Own the GTM strategy end to end, from launch planning through revenue impact Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays Author and review content for campaigns, webinars, events, and demand generation programs Equip field teams with the training, content, and insights they need to shorten deal cycles Bring customer and competitive insights back into the business to shape strategy and global product direction Understand why we’re winning and losing; work across Product, Sales, and Marketing to address gaps Engage directly with customers, prospects, and industry leaders through events, webinars, and thought leadership Spot regulatory and market shifts early and position the organization ahead of them Requirements 10+ years of experience in B2B product marketing or related functions in the SaaS industry Undergraduate degree in marketing or related field Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics Familiarity with regulatory environments and experience running GTM across multiple countries Can make complex, technical products easy to understand for both executives and practitioners Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan Track record of turning buyer and market insight into positioning that wins Uses AI tools regularly to work faster and sharpen strategy #J-18808-Ljbffr
