Media Director - Head of German Media

Description As the Head of German Media, you will hold final strategic and operational accountability for driving the long-term media strategy, budget allocation, and implementation for a diverse portfolio of automotive and multi-industry brands in Germany.

This role focuses on advancing digital maturity, elevating campaign effectiveness, and establishing rigorous media governance.

You will act as a key partner to senior client leadership to orchestrate optimal media solutions for complex brand needs, while leading local media planning and buying teams, defining investment principles, and managing cross-functional synergy.

Ultimately, your leadership will directly determine multi-client portfolio growth, team retention, agency performance, and the organization's macro-level media capabilities.

Primary Job Duties: Strategic Leadership & Business Ownership • Full-Funnel Strategic Orchestration: Lead and architect holistic, integrated media strategies across the German market, seamlessly uniting traditional ATL (TV, OOH, Print) with advanced digital, performance-based, and data-driven media channels for all assigned client brands. • Multi-Client Budget Allocation & ROI: Define local media investment principles and hold final accountability for high-stakes budget allocation across platforms to maximize cross-channel ROI and meet diverse client business objectives. • Media Innovation & Digital Maturity: Drive tactical and strategic innovation across all media platforms (Display, Video, Search, Mobile, Programmatic, Social); foster the advanced, innovative use of emerging tech and AdTech infrastructure. • Data-Driven Performance Governance: Synthesize complex data from multiple digital and traditional platforms into high-level, consumable insights to steer macro-level team planning, execution, and continuous optimization. • Rigorous Metric Tracking: Establish and maintain robust tracking frameworks for key business metrics and media delivery, leveraging advanced analysis to detect market shifts and drive structural performance uplift.

Client & Market Leadership • Develop and maintain robust, high-level relationships with senior leadership across multiple client disciplines, spanning Media, Brand Marketing, and Corporate Strategy • Present complex media insights and high-level strategic topics to a non-technical or C-level audience concisely and persuasively through narrative-driven, data-visualized presentations. • Nurture and govern relationships with top-tier Media Owners and external media agencies (e.g., Havas) to ensure seamless and highly cost-effective media buying and execution. • Work cross-functionally with internal and external partners—including Creative, Social, Data, Strategy, and Accounts—to ensure data-driven media decisions push the organization forward. • Integrate effectively within client teams, maintaining a strong collaborative spirit and consensus-building mindset with all stakeholders and vendors.

Organizational Leadership & Workforce Planning • Lead, mentor, and inspire a high-performing team of local media planners and strategists, fostering a culture of continuous learning, digital upskilling, and operational excellence. • Manage team structures, balance workloads across multiple client accounts, and establish clear workflows to ensure flawless, on-time media execution. • Set clear performance benchmarks, conduct structured annual assessments, and proactively support the career path development of team members.

Your Profile

• Professional Experience
• Minimum 12 years of extensive experience in media planning, buying, and strategic management, ideally gained within a leading media agency (Agency-side) or a major global advertiser (Client-side)
• Demonstrated leadership in managing, mentoring, and developing high-performing media teams
• Demonstrated expertise in managing both traditional ATL channels and advanced Digital/Performance ecosystems
• Deep experience in steering high-stakes automotive media budgets or complex multi-million-euro accounts. Technical Skills
• Elite-level proficiency in media budget management, multi-channel product selection, and full-funnel KPI analysis (including ATL metrics like GRP/Reach and digital metrics like Impressions, Clicks, Leads, and Conversions)
• Deep understanding of advanced digital AdTech infrastructure and data management platforms, including GA4, Google BigQuery, and major DSPs
• Leadership & Behavioral Competencies
• Prove your ability to build immediate trust, foster strong partnerships, and maintain diplomatic relations with senior stakeholders across various client organizations
• Communicate with an open, collaborative working style, while possessing the clear capability to assertively influence and drive alignment at the C-level and senior stakeholder level
• Act as a strategic visionary while maintaining a hands-on approach to operational troubleshooting and tactical execution. Language Requirements
• Professional working proficiency in German and English
• Additional European languages are an advantage but not required

What we offer

True Strategic Ownership - Take full ownership of multi-channel media strategy across high-impact client portfolios in the German market. You will shape investment decisions, define performance frameworks, and directly influence business outcomes at scale.

Complex, High-Impact Challenges - Work on diverse and demanding client setups with significant budgets and complexity, offering the opportunity to solve meaningful business challenges and continuously grow your strategic skillset.

End-to-End Media Leadership - Operate at the intersection of brand building and performance marketing and leading fully integrated, full-funnel strategies that combine traditional and digital excellence in a truly holistic way.

Innovation-Driven Environment - Drive the adoption of cutting-edge media solutions, including advanced AdTech, data infrastructure, and emerging platforms. You will have the space and mandate to push boundaries and elevate digital maturity across clients.

Leadership & Team Development - Lead and develop a high-performing team of media experts, with real influence on organizational structure, ways of working, and culture. You will mentor talent, foster innovation, and build scalable capabilities.

Continuous Professional Growth - Access ongoing learning opportunities, exposure to industry-leading partners, and the chance to evolve your expertise across both traditional and digital ecosystems at the highest level.

Competitive Compensation - We offer a competitive and attractive compensation package that reflects the seniority and impact of the role. All-round covering benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.