Darum lohnt es sich
Role Overview
Mercor is partnering with a leading AI research organization to engage experienced marketing professionals for a project focused on evaluating how well AI systems perform real-world marketing work.
Rather than producing deliverables yourself, you will define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications.
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Key Responsibilities
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Design precise, task-specific grading criteria for real-world marketing deliverables (creative briefs, campaign concepts and decks, brand positioning and messaging frameworks, ad copy and scripts, integrated campaign plans, client-ready presentations)
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Score AI-generated and human work samples against those criteria, with detailed written justifications for every score
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Apply consistent, evidence-based judgment so that scores are reproducible and defensible
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Incorporate structured feedback from senior reviewers and iterate quickly on your work
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Ideal Qualifications
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5+ years of professional experience in marketing or advertising
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Background as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companies
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Deep fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging, and judging creative work against a brief and a business objective
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Exceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the bar
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Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers
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Prior experience with AI training, evaluation, or human-data projects is a strong plus
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No specialized media-planning or measurement background is required for this role
