GLOBAL MARKETING DIRECTOR/ LUXURY COMPANY / LUGANO AREA

Darum lohnt es sich

ppFor a prestigious international company operating in the luxury industry across more than 70 countries, we are looking for a: /ppbGLOBAL MARKETING DIRECTOR/ LUXURY COMPANY / LUGANO AREA /b /ppto lead and further develop the company's global marketing organization, driving sustainable business growth, strengthening brand positioning and elevating marketing excellence across international markets. /ppWith a strong entrepreneurial spirit, a distinctive heritage and a highly regarded product portfolio, the company is investing in the continued evolution of its global marketing organization.

This role offers the opportunity to shape that journey by bringing strategic vision, operational excellence and strong leadership to further develop the function, its people and its impact on the business. /ppWe are looking for a marketing leader who combines strategic thinking with a hands‑on approach and outstanding organizational capabilities, able to drive transformation, build high‑performing teams and translate strategy into execution. /ph3The Role /h3pReporting directly to the CEO, the Global Marketing Director will lead and further develop the global marketing function, ensuring effective execution of the company's brand, marketing and commercial initiatives across international markets. /ppThe role requires a balanced combination of strategic vision and operational leadership, ensuring effective coordination across all marketing functions while supporting the company's continued growth. /ppThe successful candidate will lead a multidisciplinary in-house marketing organization covering bDigital Marketing, Graphic Design, Visual Marketing and International Retail Marketing /b, fostering collaboration, accountability and consistent execution across all functions and markets. /ph3Key Responsibilities /h3ulliLead, coach and develop a multidisciplinary global marketing team, fostering a collaborative, high-performing and accountable organization. /liliDrive global brand development and integrated marketing initiatives, supporting sustainable business growth and strengthening the company's international positioning. /liliOversee Digital Marketing, Communications, PR, Events, Trade Marketing, Visual Marketing and International Retail Marketing, ensuring alignment and consistency across all activities. /liliCoordinate multidisciplinary in-house marketing teams across Digital Marketing, Graphic Design, Visual Marketing and Retail Marketing, ensuring alignment, prioritization and effective execution across all activities. /liliCoordinate international marketing programs, providing strategic direction, tools and best practices to support global markets while maintaining brand consistency. /liliDevelop and optimize marketing processes and workflows, strengthening collaboration and operational excellence across the global marketing organization. /liliLead the development of in-house digital marketing initiatives, ensuring effective coordination of social media, performance marketing and digital communication activities. /liliManage the global marketing budget, monitoring costs and maximizing return on investment. /liliDrive marketing performance through KPIs, analytics and AI-driven insights to support informed decision-making and continuous improvement. /liliCollaborate closely with the CEO and cross-functional departments, particularly Finance, to ensure strategic alignment and measurable business impact, supporting commercial objectives and long-term business growth. /li /ulh3Ideal Profile /h3pWe are looking for an accomplished marketing leader with: /pulliSignificant experience in senior marketing leadership roles within international Luxury, Premium or Consumer Brands, with proven exposure to bretail-driven /b businesses and international markets. /liliProven ability to drive both bbrand development and sustainable business growth through integrated marketing initiatives /b. /liliExtensive experience leading multidisciplinary international marketing teams. /liliSolid background in managing integrated marketing functions, including Digital Marketing, Communications, PR, Events, Trade Marketing and Visual Marketing. /liliStrong organizational and project management capabilities, with the ability to optimize processes and coordinate multiple functions simultaneously. /liliExperience coordinating international marketing activities across global markets. /liliStrong understanding of marketing analytics, KPIs and performance measurement. /liliExperience managing international stakeholders. /liliStrong communication and interpersonal skills, with the ability to influence senior leadership and collaborate across functions. /liliA strategic mindset combined with a pragmatic, hands‑on leadership style. /lilibProfessional fluency in English, Italian and French is essential. /b /liliA collaborative mindset, high level of accountability and the emotional intelligence required to succeed in an entrepreneurial and fast‑paced international environment. /li /ulh3Location /h3pThe position is based in the bLugano area, Switzerland /b. /ppApplications from international candidates interested in relocating to Switzerland are warmly welcomed. /p /p