Global Director, Product Marketing

Das ist der Job

At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.

Darum lohnt es sich

As a senior leader on our marketing team, your work will shape how millions of people securely interact with the world around them.

As our Global Director of Product Marketing, you will lead the strategy, team, and cross‑functional execution that brings OneSpan’s cybersecurity solutions—particularly multi-factor authentication and mobile app protection to market.

You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value.

Key Responsibilities Strategic Leadership & Team Development Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation. Drive cross‑functional alignment across product, sales, demand generation, corporate communications and partner teams.

Minimum Requirements 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams. Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.

At OneSpan, we empower critical infrastructure organizations to thrive by enabling secure, compliant, and frictionless digital interactions. Trusted by 60% of the world’s top 100 banks, we help global enterprises enrich customer experiences, mitigate emerging threats, and prepare for the digital future. What you do here truly matters.

Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs. Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions. Establish scalable processes, templates, and governance for consistency and speed.

Go‑to‑Market & Product Launch Own the launch strategy and execution for new products , major releases and market expansions. Assess and size market opportunities to guide prioritization and growth strategies.

Market & Buyer Intelligence Establish a deep understanding of buyers, competitors and market dynamics to inform product and business decisions. Oversee development of use‑case frameworks that guide product innovation and integration strategies.

Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons. Positioning, Messaging & Value Narrative Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.

Ensure message consistency across all channels, regions and customer touch points. Content Strategy & Sales Enablement Oversee development of high‑impact content including solution narratives, website content, videos, datasheets and thought‑leadership assets.

Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies and competitive insights to win. Partner with Sales Leadership and Enablement on training, certification and play adoption.

Partner with revenue leadership to improve pipeline quality, deal velocity and win rates. Executive‑Level Evangelism Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners and media. Champion our vision internally to drive alignment, excitement and clarity across the organization.

Deep expertise in multi‑factor authentication, mobile security or fraud prevention. Experience in financial services (banking, insurance, fintech) strongly preferred. Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.

Proven success leading GTM strategy for technical products in high‑growth or enterprise environments. Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences. Demonstrated ability to manage multiple initiatives in a fast‑paced environment. Bachelor’s degree in business, technology or related field.

Preferred Requirements Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group). Salary: $215,000 - $265,000 (depending on experience and qualifications) plus bonus. #LI-HW1 #LI-Remote