Ecom/ Commercial Director

• Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs; • Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs; • Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives; • Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels; • Set, monitor CPA/CaC and LTV by customer segment to deliver 'profitable' retention activity for Jaded London and establish KPIs for yourself/your team to work against; • Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives; • Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce. • Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives; • Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar; • Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity; • Hire, lead and coach a leading-edge team to help execute against goals; • Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus; • Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc; • Positively impact and influence internal stakeholders and external partners; • Effectively communicate and collaborate with Jaded London stakeholders; • Uphold Jaded London's PLAYBOOK; • Think like a customer, all the time, every day. 5+ years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus; • Full working / leading edge knowledge of demand creation through Social and Paid Media • Full working / leading edge knowledge of CRO techniques; • Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV; • Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc). • Global experience (USA, Europe) Key Skills: • Natural born leader, who feels at ease managing a team of head's of departments • Have great understanding of retail, e-commerce and marketing businesses • You're a 'natural retailer'; obsessed with delivering your promise to customers • CRO methodology is at the heart of everything you do • Have a proven track record as a commercial individual, who understands brand and customer (shopper) • Intellectual and emotional intelligence in balanced / equal measure • Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches) • Are a 'subjective' thinker in terms of ideas, following your instinct, but you'll be used to using internal/external data to underpin your ideas with confidence • You are independent and self-directed but able to work and lead a team of creative individuals • Have superior analytical skills to track and manage performance • Have excellent interpersonal skills and the ability to persuasively sell ideas • A quick learner who can process lots of information and prioritise action • Effectively navigate and collaborate cross-functionally • Are an outcomes focused manager, with strong team orientation • Are bullish about Jaded London and its potential, Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation • Used to start-up / scale-up cultures, which are super fast paced and unpredictable Own it and make stuff happen Success in 6 months looks like: • Jaded London is on track to deliver annual net revenues of £50m in 2024/25. • Whole business has clarity on strategic / tactical plan for 2025/26 Success in 2 years looks like: • Jaded London is on track to deliver >£70m annual net revenues • USA has become the largest contributor to sales and we're expanding into new markets outside USA & UK • CpA : LTV increased by >50% • Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-) Benefits: • 50% Employee Discount • 24 days holiday per year (plus bank holidays) • A paid day off on your birthday • A paid moving day per year • Hybrid Working Arrangements - 1 day per week WFH • Pension Scheme • Bonus Scheme • Employee Assistance Programme for you and your family • £500 employee referral bonus scheme • Local Business Discounts (joe and the juice, cafés, fitness, beauty etc) • North-West London office location directly located next to good transport links • Casual office dress code (your style of dress is up to you, wear what you feel best in) • Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies) • Regular Office Social Events (e.g. payday socials)