Director, Performance Media Strategy

Darum lohnt es sich

• Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels; • Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics; • Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance; • Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies; • Monitor campaign delivery and performance to proactively identify risks and opportunities. • Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution; • Establish clear goals, performance expectations, and development plans for team members; • Foster a culture of accountability, collaboration, innovation, and operational excellence; • Build scalable processes and workflows that support growth and efficiency across the media organization. • Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations; • Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements; • Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate; • Act as the escalation point for complex campaign, platform, or delivery issues. • Translate campaign results into actionable business insights and recommendations; • Identify patterns, trends, and learning opportunities across client portfolios; • Partner with Analytics teams to develop measurement frameworks and reporting enhancements; • Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities.

Requirements • Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required. • 10+ years of digital media, performance marketing, or marketing strategy experience. • 5+ years managing teams within a digital media, agency, or marketing organization. • Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation. • Experience managing large-scale media budgets and performance-based marketing programs. • Proven ability to lead high-performing teams and drive operational excellence. • Experience presenting strategic recommendations and performance results to senior leadership and clients. • Financial services or regulated-industry marketing experience preferred.

Proven ability to manage teams, optimize campaign performance, and translate insights into actionable business recommendations.

Highest-signal resume keywords • Omni-Channel Performance Marketing • Team Leadership • Campaign Optimization • Digital Media Strategy • Budget Management Hard Skills • Programmatic Advertising • Paid Search • Paid Social • Campaign Performance Analysis • Digital Activation • Budget Allocation • Quality Assurance • Audience Targeting • Bidding Strategies • Measurement Frameworks Soft Skills • Coaching • Collaboration • Communication • Accountability • Innovation Industry Keywords • Digital Media • Performance Marketing • Marketing Strategy • Financial Services Marketing • Regulated Industry Marketing Core Competencies Demonstrates expertise in leading omni-channel performance marketing programs, with a strong focus on Programmatic, Paid Search, and Paid Social strategies.