Director of Product (F/M/X)

At ablefy, we believe passion can turn into a career for anyone. With ablefy.io, we give coaches, consultants, creators, and entrepreneurs everything they need to build and sell digital products online — simply and efficiently. 70,000+ entrepreneurs already trust us to power their business.

Born in 2015, ablefy has grown into a true all-in-one solution — courses, memberships, payments, e-ticketing, and more. We take care of the hard stuff, so our users can focus on what truly matters: growing their business.

Today we're the #1 platform for coaches and creators in the DACH region — and we're not slowing down. That's where you come in.

Our mission; to build software that empowers everyone to start, run and grow a successful digital business - borderless, is supported by our high performance principles that are crucial to our success:

• Radical Collaboration
• Constructive confrontation
• Evolving expertise
• Empathetic leadership

About the role

As Director of Product, you own the ablefy product portfolio — everything a creator uses to build and sell, everything a buyer touches, and the commerce engine underneath. You report to the CPTO, sit on the product and technology leadership team alongside Engineering, Design and Data, and own product management end to end.

In short, the job is four things:

• Turn product and innovations into growth. We earn on our customers' success, so product and commercial results are one conversation. You run it in close partnership with our commercial teams, and you are measured by what actually moves the business - not by what shipped.
• One product, one roadmap. One portfolio and one roadmap, where every team's work visibly pays into the same vision — and where all our product teams are building toward it together rather than next to each other.
• Lead the AI transformation of the product. Taking manual work off our customers, and helping them make better decisions — the ones that measurably lift conversion, retention and lifetime value. Running a digital business should take less effort and produce better results.
• Lead the transformation of how we build. Becoming an AI-first product organisation is not a tooling exercise. It changes how discovery is done, how work is specified, and how decisions get made.

Responsibilities

The AI transformation — what we build

• Decide where AI is the right mechanism and where it is not — sometimes a removed step or a clear rule beats a model. Where it is right, it should be how the product works, not a feature bolted on.
• Decide where autonomy is allowed: what an agent may do alone, what needs a human, what stays reversible. Here, an agent acting alone is acting on someone's revenue. How that is surfaced, you answer with Design.
• Treat evaluation, reliability and failure modes as product problems you own. An ambitious AI product without craft underneath it ships demos.
• Make the platform smarter about our customers' businesses, not just faster — the decisions that move conversion, retention and lifetime value. Because we own the transaction, our answers rest on settled facts rather than inferred signals.

The AI transformation — how we work

• Change how a product team operates when writing is no longer the bottleneck: discovery, research synthesis, specification, analysis, prototyping. Prototypes become part of how product decisions are made, not a hand-off to design. Raise your team's fluency measurably, and be someone others in the company learn this from.
• Own the product half of the system we build with. Our engineers work with an agentic development setup, and how well it performs depends as much on the quality of the context it is given — specifications, product decisions, domain knowledge, what "done" means — as on the tooling itself. That half is yours, and it has to get measurably better over time.
• Reshape the work as throughput stops being the constraint — smaller teams, tighter scope per product manager, and a sharper answer to what we deliberately do not build.
• Own how the portfolio holds together. The seams between commerce, checkout, creator tooling and the buyer experience are where our value sits — and they are yours. A portfolio that grew this fast has seams that need an owner; you are it.
• Own the sequence: what we build first, what we build later, what we stop — and defend it to the leadership team and to customers.
• Make coherence visible on a regular cadence: every team's roadmap next to the others, far enough ahead that collisions surface before they cost us. We plan bi-weekly today; the longer view is yours to build.

Commercial outcomes

• Work hand in hand with our commercial teams — sales, marketing and customer success. They hear what customers ask for and where deals are won or lost; that belongs inside the roadmap