Darum lohnt es sich
In this role you will partner closely with cross-functional partners to align on priorities, ways of working and integrated marketing plans, while building and growing a high-performing Mid-Market Marketing team.
This role requires a strategic leader and operator who can act as a player-coach: setting the long term vision and operating model for Mid-Market, managing resources and developing the capabilities of your team, while personally leading critical workstreams.
What you’ll do: Build and grow the Mid-Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development to help the team thrive. Set the vision and marketing strategy for Mid-Market advertisers at Pinterest, in partnership with cross-functional teams.
Overview As Director, Mid-Market Marketing you will own the global B2B marketing strategy for our mid-market advertisers within our SMB audience, building scalable, data driven solutions that drive retention and revenue growth.
You will also lead the development and execution of account-based marketing strategies for high-value Mid-Market accounts, ensuring tight alignment with Sales and cross-functional partners.
Lead and execute key Mid-Market marketing workstreams, including building a foundational lifecycle engine (spanning email, in-product education, business site, etc) and other marketing experiments to drive retention and revenue growth, with the ability to extend successful prog
