Director Integrated & Field Marketing

Darum lohnt es sich

Responsibilities • Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels • Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle • Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way • Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market. • Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works. • Lead marketing and PR for new venue openings from pre-launch through post-open momentum. • Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming. • Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR. • Support launches, campaigns, and local buzz tied to restaurant concepts, menus, and other culinary moments. • Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team. • Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing. • Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities. • Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

Requirements • 8+ years of marketing experience, with expertise in brand marketing, field marketing, local marketing, brand partnerships, PR, openings, and/or related disciplines. • Proven experience building marketing programs for physical locations, ideally across multiple units or markets. • Strong experience managing launch campaigns, openings, events, activations, partnerships, or public relations initiatives. • Excellent project management skills, with the ability to lead multiple workstreams and keep cross functional teams aligned. • Strong communication and relationship-building skills, with the ability to work effectively with venue teams, executives, agency partners, media, and external collaborators. • Strong creative instincts with the ability to identify ideas that will generate attention and local relevance. • Analytical mindset with comfort measuring performance and using data to refine future programming. • Prior experience in multi‑unit hospitality, entertainment, restaurant, retail, or consumer experiential brands is strongly preferred. • Self‑starter who is comfortable with ambiguity and finds joy in creating structure. • Team first mentality with willingness to jump in wherever is needed. • Positive attitude and someone who leads by example.