Das ist der Job
About the RoleBWZ is building its growth engine from scratch, and this is the person who builds it.
Darum lohnt es sich
There’s no team to delegate the execution to right now, and that doesn’t bother you — if anything, it’s appealing. As Director of Growth Marketing, you’ll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously.
You’ll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products.You’ll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops.
There’s a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you’ve spent your career optimizing someone else’s growth playbook, this probably isn’t the right fit.
If you’ve built one, it is.Who You AreYou’ve grown audiences in a media or newsletter business or as part of content-based GTM demand gen programs; you understand that the psychology of getting a senior professional to subscribe, register and you’ve built campaigns that have driven these outcomes.You're comfortable at both ends of the job.
You can set the strategy and you can go into Meta and adjust the bids yourself. You’re energized by having end-to-end ownership and you know how to build something from the ground up without waiting for perfect conditions.You
