Director, Growth Marketing

Das ist der Job

About the RoleBWZ is building its growth engine from scratch, and this is the person who builds it.

Darum lohnt es sich

There’s no team to delegate the execution to right now, and that doesn’t bother you — if anything, it’s appealing.

You translate insights into action quickly.And while you’re comfortable being heads-down and tactical, you’ve led teams before and you think like someone who’s building something that will eventually need to scale.What You’ll Be DoingAudience acquisitionOwn paid acquisition strategy across social, retargeting, and high-intent placementsBuild and manage referral programs and cross-promotional partnerships (partner newsletters, event businesses, co-marketing)Develop conversion pathways into BWZ's membership, events, and audience productsOptimize landing pages and signup flows to improve acquisition efficiencyPartner with Media to amplify high-performing editorial and audience contentPartner with the GTM team to craft campaign amplification add-on productsConversion optimizationAudit and improve onboarding flows for newsletters, diagnostics, and eventsIdentify funnel drop-off points and run structured tests to address themWork directly with developers and designers to implement web funnel improvementsPartner with Audience Ops and Revenue teams to improve lifecycle progressionExperimentationBuild and run a repeatable A/B testing framework across channels, messaging, and offersEstablish testing priorities, a regular experiment cadence, and a reporting rhythmOperationalize successful experimentsShare learnings across Media, Revenue, and Leadership so the whole org gets smarterReporting & dataEstablish baseline tracking across acquisition and conversion funnels in the first 30 daysBuild and maintain a live dashboard tracking acquisition, conversion, CAC, and experiment performanceDefine and track the LTV model for BWZ's subscriber base (email engagement + inventory monetization)How Your Success Will Be MeasuredQualified Audience Acquisition: Director+ leads per month; growth of ICP-matching audience acquired through paid campaigns, diagnostics, partnerships, events, and conversion programs.Conversion Rate Improvement: % lift per quarter; improvement in conversion rates across landing pages, diagnostics, newsletter signup flows, event registrations, and audience product funnels.Experimentation Velocity & Impact: number of successful experiments per quarter; meaningful experiments launched, validated, and operationalized that improve acquisition, conversion, engagement, or pipeline contribution.Your Skillset IncludesProven track record in growth marketing or paid acquisition, ideally in a media, newsletter, or audience-driven businessHands-on experience running paid campaigns (Meta, LinkedIn, or equivalent) — not just overseeing themStrong conversion optimization skills: landing pages, funnel analysis, A/B testingFamiliarity with CRM and audience data platformsExperience building reporting systems and dashboards, not just reading themDemonstrated ability to operate without a team; building processes from scratch rather than managing existing onesStrong analytical instincts: you know what data matters and you make decisions from itExperience working cross-functionally with product, design, and content teamsPrior team leadership experience (even if managing a small team or contractors)Nice to HavesBackground in a newsletter business or audience-first media companyFamiliarity with diagnostic or assessment-based audience productsExperience in B2B audience acquisition (targeting professionals, not consumers)Copywriting ability — helpful for rapid campaign iteration without a dedicated writerExperience at a company going through early-stage growth infrastructure build-outSalary Statement:$150,000 - $180,000 a year As Director of Growth Marketing, you’ll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously.

You’ll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products.You’ll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops.

There’s a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you’ve spent your career optimizing someone else’s growth playbook, this probably isn’t the right fit.

If you’ve built one, it is.Who You AreYou’ve grown audiences in a media or newsletter business or as part of content-based GTM demand gen programs; you understand that the psychology of getting a senior professional to subscribe, register and you’ve built campaigns that have driven these outcomes.You're comfortable at both ends of the job.

You can set the strategy and you can go into Meta and adjust the bids yourself. You’re energized by having end-to-end ownership and you know how to build something from the ground up without waiting for perfect conditions.You think in systems. Campaigns are intentional. Experiments are structured and documented.

You build dashboards and reporting cadences that make it obvious what’s working and what isn’t.